VENU+ and Famous Brands International Announce Licensing Agreement to Expand Iconic Retail Concepts into Airports, Amusement Parks, Arcades & Family Entertainment Centers

Adds Mrs. Fields^® and TCBY^® to VENU+’s growingbranded retail platform

NEW YORK--(BUSINESS WIRE)-- VENU+, a leading provider of experience-enhancing, revenue-generating solutions for the entertainment and attractions industry and a portfolio company of Z Capital Group (“ZCG”), today announced a licensing agreement with Famous Brands International (“Famous Brands”), the international franchising business for globally renowned brands Mrs. Fields^® and TCBY^®.

Under the agreement, VENU+ is licensed toincorporate Famous Brands’ intellectual property, marketing assets, and franchised location offerings into bundled commercial proposals tailored forhigh-traffic, non-traditional environments including airports, amusement parks, arcades and family entertainment centers.

The collaboration positions VENU+ as a strategic growth channel for experiential retail expansion. By combining Famous Brands’s globally recognized consumer brands with VENU+’s established venue network and technology-enabled platform, the companies aim to deliver scalable, revenue-generating retail solutions designed to enhance guest engagement and unlock incremental revenue streams for operators.

Famous Brands provides brand stewardship, franchise training, marketing support, and established supply chain infrastructure, while VENU+ drives venue development, commercialization strategy, and customer acquisition across its portfolio of venue relationships.

“This agreement strengthens VENU+’s branded retail platform and expands our ability to deliver turnkey revenue solutions within experiential destinations,” said John Dunlap, Chief Executive Officer at VENU+. “Partnering with established brands like Mrs. Fields and TCBY enhances our value proposition for venue operators seeking recognizable concepts supported by disciplined operational infrastructure.”

The addition of Mrs. Fields® and TCBY® complements VENU+’s growing portfolio of licensing collaborations, including concepts such as Chevys Fresh Mex, Sol Mexican Cocina, and Solita Tacos & Margaritas, restaurant brands that are part of the recently announced Apex Hospitality platform.

Together, these partnerships expand VENU+’s ability to bring established, high-performing restaurant and quick-service concepts into non-traditional retail environments worldwide, providing operators with structured, scalable expansion solutions and brands with access to experiential destinations beyond traditional storefronts.